Tucked away on the quiet rue de Nil in Paris, chef Gregory Marchand’s restaurant Frenchie is a beloved neighborhood hangout for locals, as well as a coveted destination for travelers. Every week, this quiet street buzzes with activity as people pile into both Frenchie and Frenchie Bar à Vins, which is directly across the street.
Laura Vidal is in charge of the wine program at Frenchie. Originally from Montreal, Laura first moved to Paris to work for a Quebec ice cider producer and hasn’t looked back. The successful collaboration between Vidal and Marchand has drawn approval and accolades from both the French and American press, and most importantly, the clients.
Q & A with Laura Vidal
Q. What is it like to work as a sommelier in Paris? Tell me about the clientele, the expectations, and the vibe.
A. I think that in France there can be a tendency to get quite French-centric when it comes to wine. The French clientele want to drink what they’re most familiar with, and tourists want to drink French when in France. However, Frenchie has developed a loyal regular clientele and they trust me to find them something that corresponds with their taste, no matter where it’s from. As for the tourist clientele, I’m fortunate; it seems as though people are willing to let me guide them, most of the time.
Q. How did you end up working at Frenchie?
A. After a few months of living in Paris, I went to Lyon for a wine tasting where I met Catherine Breton, a natural winemaker in the Loire (Chinon, Bourgueil and Vouvray). We really hit it off and she hired me to help her work at the AVN (Association des Vins Naturels), as well as to help her sell the Breton wines in Paris.
Frenchie was one of the places that I contacted in order to sell the Breton wines. The phone there is constantly ringing and it’s rare that Greg [Marchand] answers. Luckily, he did answer the day I called. He was looking for someone to take over the wine duties. I was looking for something more permanent in Paris, so I jumped at the chance.
Q. What is your philosophy for the wine program?
A. Gregory’s cooking and his perspective on wine have been profoundly impacted by his extensive travels and having worked in both London and New York. So alongside the selections from France, I make a point of including wines from countries like Italy, Spain, Germany, Austria, New Zealand and the U.S. I also strive for a good mix of classics and gems that may be lesser known, but that are worth discovering.
Q. How do you collaborate with the chef?
A. We’ll taste things together to see what works best with new dishes. I change the wine list anywhere from daily to weekly, depending on my mood and how the menu evolves.
I try to have 15 to 20 wines by the glass at any given time, including sweet and sparkling, which gives me some freedom for pairings. When I have challenging elements such as pickles or a smoky flavor in a dish, I often find myself turning to high-acidity Riesling or Chenin to save the day. I also like opening things like skin-macerated white wines in order to encourage people to try things they might not be as familiar with.
Q. Tell us about the food and wine at Frenchie Bar à Vins.
A.The menu format of the wine bar revolves around several small plates, around 70 selections on the wine list, and instead of a by-the-glass list, Aurelien Massé, whom we hired to take care of the wine bar, will just open whatever anyone is interested in tasting. The international theme is very much present on the wine bar side.
Q. What are your thoughts on the natural wine movement? There’s a lot of strong debate about it these days.
A. I like clean wines. Natural or not, I don’t want my wine to be full of additives. I also don’t want my wine to taste like horse manure or be fizzy for 3 hours when it’s not supposed to because of bacterial problems. Wine has to be delicious and it should be stable -- some wines with no added sulfites succeed in being stable, because they have the tannins or the acidity to keep them in shape.
Many of my favorite producers make clean wines without additives that don’t turn within an hour. In the same way that you can’t just leave the vines in the vineyard to grow haphazardly without any calculated intervention and expect to have good grapes, you can’t leave the wine alone to make itself. It takes a lot of work to make good wine, natural or not.
Q. How important is it to you to travel and to visit winemakers?
A. To be honest, I don’t see how I could do my job in the same way if I didn’t travel to visit winemakers. I feel privileged to meet these people who work so hard to create beauty out of what nature gives them every year. There’s no way I can separate that from how I make my selections or how I communicate with my clients about wine.