Travel just twenty minutes from Manhattan and you’ll be treated to “the sprawling jungle of a megastore specializing in all things Japanese: produce, condiments, kobe beef, and facial masks,” says Kayoko Akabori, the owner of Umami Mart, an online Japanese shop and boutique in Oakland, California about the megastore Mitsuwa. “There’s a convenient shuttle bus out of Port Authority. Although all the plastic meals look tempting (soba, sanuki udon, katsu, tempura, etc.), I can’t resist Santouka Ramen. The ‘set’ menu of a bowl of ramen and a small bowl of ikura (salmon roe) over rice, plus a wonderfully soy seasoned hard boiled egg is only $11. It’s a good price and perfect for someone like me who can never decide whether to go noodle or rice.”
The shochu selection at Mitsuwa
Photo Credit: Find. Eat. Drink.
Sushi chef Jack Hlaing of Takahachi in New York’s East Village comes for both the ramen and the sake, “I come here to shop for food and sake. They have a fantastic sake selection and excellent quality mackerel. They also have a really great food court. I recommend the ramen place, Santouka. It's very decent, especially for something inside of supermarket. They also sell dorayaki, which is like a Japanese pound cake with red bean or green tea fillings. It's very traditional and they make it front of you when you order it.”
Rick Smith and Hiroko Furukawa, the owners of the specialty sake shop Sakaya in the East Village, also recommend shopping here for well-known sakes, “They have an aisle dedicated to sake, but are missing small producers. We also love to eat the everyday Japanese food at their Asian food court.”
The Laundry List
The mini-mall Mitsuwa campus has various restaurants serving ramen, katsuhana (fried cutlets), tempura, home-style cooking, udon, and one with a Chinese/Japanese fusion cuisine. They also have a large grocery store, sweet shops, fresh baked bread and pastries, a pickle place and shops offering stationary, luggage, toys, housewares, videos, ceramics, auto parts, cosmetics, dental care, a hair and beauty salon and the Zen Music Institute.
Extra Info
Transportation: The shuttle bus leaves from Port Authority in NYC beginning at 9:15 am and ends at 7:15pm. The return ends at 9:25pm from Mitsuwa. Cost is $4 for adults and $3 for children and seniors.
Hours: Daily 9:30am - 9pm
Other Locations:: Mitsuwa has 7 locations in California and one in Chicago.