Q & A with Bartender Eric Alperin
Q. Tell us about The Varnish and the speakeasy element:
A. Cole’s has been around over a hundred years. Mickey Cohen and his “gangster squad” used to commandeer the corner table to the left of the Cole’s bar. Where The Varnish is now (entrance in the back of Cole’s dining room) used to be a dark, windowless dingy storage room. Gangsters, prohibition... you do the math.
The Varnish was never an official speakeasy, but then again the definition of one was a table, two chairs and some illegal booze. Illicit stuff happened back there I’m sure, so that’s the story I tell. Or you can just think of it as a former old storage room for Cole’s.
Q. So many respected bartenders (Jim Meehan, Todd Thrasher, Daniel Shoemaker) love your cocktail program at The Varnish, what is it that makes it stand out?
A. Wow. I love those guys. I have had discussions with each of them on what makes our businesses tick and one thing across the board (however different our programs are) is the importance of hospitality.
Drinks to me are never better than good and hopefully consistent in their execution. What brings a guests experience to excellent is their experience with us as hosts and the atmosphere of the room. Gracious humbleness is key for us. People have chosen us to spend their hard earned money. We never want to take that for granted.
In terms of our drinks program, I think that we are very straightforward in our drink selection. We do classics well and with crystal clear ice that we make in-house. We are not re-inventing the wheel here, just helping it turn smoother. I think that the vision for The Varnish program is pretty clear cut. We make a choice to do a classic program and we trust that and then the experience doesn’t get muddied.